Industry, technology and professional services are our home turf. Years of working with some of the world’s telecom and IT giants, as well as small start-ups and companies in the manufacturing sector, have given us the experience and understanding that can directly translate into better ideas, saved time and communication relevance. And working with both larger and smaller professional services firms have taught us a great deal about marketing intangibles. Much of our work is in the English language, but we’re equally fluent in Swedish.
We usually understand about 70% of what you’re saying. We think this is an optimal level of ignorance. If we understood any less, we wouldn’t know what questions to ask. Any more, and we’d run the risk of thinking that we already have all the answers. If you think that 70% isn’t anything to brag about, just keep in mind that that’s probably a good 30% more than most ad agencies know about high tech, telecom and industry. For you, this means less work, time saved, better ideas, and an increased relevance in your marketing communications.
Albert Einstein once said that “Everything should be made as simple as possible, but not simpler”. We think there’s a lot of truth in those words as simpler often means faster and lower costs. And better. Many of our customers have come to appreciate our capabilities to get the job done in time and on budget. In fact, even ad agencies and design studios use our services, partly for the same reason. And partly because they want the relevant content and insights their clients need.
We know of course that thought-through activities, programs and reusable content are cost-effective in the long run. But we also know that some stuff just have to be ready tomorrow and we have the processes in place to make that happen.
The times when you could rely on a single media or channel are long gone. That’s why we create content for digital, print, film and events. Always without losing our focus on relevance and style. We help you provide the market the kind of facts it needs to make rational decisions, while giving those facts the emotional jolt that’ll make them more attractive and interesting.
